List Price

$21.95

Textbook Details

  • EDITION:
    1st Edition
  • ISBN:
    0071625747
  • ISBN-13:
    9780071625746
  • PUB. DATE:
    April 2009
  • PUBLISHER:
    McGraw-Hill Companies, The

Get Content Get Customers: Turn Prospects into Buyers with Content Marketing / Edition 1 by Joe Pulizzi, Newt Barrett

$21.95 List Price
  • Overview
  • EditorialReviews
  • Features
  • marketplace

Customer Reviews

  • Customer Rating:
  • Ratings: 2

Be the first to write a review!

Overview -

Get Content Get Customers

Product Details

  • Pub. Date: April 2009
  • Publisher: McGraw-Hill Companies, The
  • Sales Rank: 365,661

Synopsis

Connect to customers with

compelling content!

The rules of marketing have changed. Instead of loud claims of product superiority,

what customers really want is valuable content that will improve their lives. Get Content

Get Customers explains how to develop compelling content and seamlessly deliver it to

customers—

without interrupting their lives.

It’s the new way of marketing, and it’s the

only way to build a loyal, engaged customer base.

“Pulizzi and Barrett have taken integrated marketing communications

to the next level. . . . Every marketer, large or small, can use this

text to build better ongoing customer relationships.”

—Don Schultz, Professor Emeritus-in-Service, Integrated Marketing

Communication, Northwestern University

“Deftly navigating the worlds of PR, advertising and marketing,

Joe and Newt prove that the real secret to great marketing is not

a brilliant tagline, but creating compelling and useful content.”

—Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360

Digital Influence, and author of Personality Not Included

“Get Content Get Customers provides a play-by-play for any marketer

who is serious about breaking away from the pack.”

—Greg Verdino, Chief Strategy Officer, Crayon, LLC

Biography

Joe Pulizzi is founder and chief content officer for Junta42, the leading online resource

for content marketing.
Newt Barrett is president of Content Marketing Strategies, a firm

that helps businesses market their products and services through relevant content.