Free Prize Inside: How to Make a Purple Cow by Seth Godin

Miami Herald - Richard Pachter

Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer . . . and also a clear-eyed visionary with strong and sensible ideas on how the new economy can, should, and will function.

Management Consulting News

Godin makes the case for ‘soft innovation' as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can think up clever, useful, and small ideas to make a product or service remarkable, that is, worth talking about. He calls this kind of innovation a free prize because it generates much more revenue than it costs to implement.

Forbes - Jean Briggs

Buy this book and use Godin's ideas to remake yourself, your product, or your company. Then pass it on to your boss or your employees. Tell them they've just won a free prize.

Product Details

• ISBN: 1591841674
  
• ISBN-13: 9781591841678
• Format: Paperback, 239pp
• Publisher: Portfolio
• Pub. Date: April 2007
• Edition Description: Reprint
• Sales Rank: 75,824