Entry Strategies for International Markets by Franklin R. Root

From the Publisher

Sage Advice on Going Global

Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.
—Larry D. Bouts, president, International Division, Toys-R-Us, Inc.

The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe—among other recent geopolitical developments—have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.

Product Details

• ISBN: 0787945714
  
• ISBN-13: 9780787945718
• Format: Textbook Paperback, 269pp
• Publisher: Wiley, John & Sons, Incorporated
• Pub. Date: January 1998
• Edition Description: Revised And Expanded
• Edition Number: 1
• Sales Rank: 299,084
• Series: Business and Management Series

• Table of Contents

Table of Contents