E-Commerce 2009 by Kenneth Laudon, Carol Guercio Traver

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(Hardcover - Older Edition)

  • Pub. Date: November 2008
  • 904pp
  • Sales Rank: 56,725

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    Product Details

    • Pub. Date: November 2008
    • Publisher: Prentice Hall
    • Format: Hardcover, 904pp
    • Sales Rank: 56,725

    Synopsis

    This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
    Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B Ecommerce
    For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.


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