(Paperback - Eighth Edition)
When women seek reliable information about the relative value and performance of specific beauty products, they consult Paula Begoun. From drug stores and home shopping to department stores and catalogs, Paula Begoun reviews all of the major cosmetic and skin care lines — more than 25,000 including 75 new product lines in this edition. The comprehensive beauty bible from “the Ralph Nader of Rouge” — The Detroit News “Paula is nationally recognized ... She takes the cosmetics companies to task for their puffed-up claims and misleading information.” — The Miami Herald
Paula is nationally recognized as an authority on the subject of cosmetics for her objective product appraisals and her role as a consumer advocate. She takes the cosmetics companies to task for their puffed-up claims and misleading information.
More Reviews and RecommendationsPAULA BEGOUN is a nationally known beauty expert and best-selling author whose syndicated column "Dear Paula" appears in numerous newspapers throughout the U.S.
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May 31, 2007: I can't help but wonder if the bad reviews come from people in the advertising or cosmetic industries. First off, as much as Paula may have negative things to say, she backs up every word with scientific, documented research. She reads countless articles and journals written by scientists who study skin care concerns and products, and bases all of her work on that. She does not give just an opinion, but gives real knowledge. Most of the false advertising claims are garbage, not based on any documented research, and she is exposing that. Secondly, it's so convenient how you bash her for saying negative things about cosmetic companies, but you happen to leave out that she PRAISES thousands of their products as well. How many skincare companies do you know that take the time to recommend products from other companies? Even on her website where she sells her product line, she STILL talks about the newest products from other companies that she enjoys. She openly talks about the fact that she uses products from other lines on her own skin. Lastly, the only people who are most angry are those who work for cosmetic companies that make products with bogus claims that don't live up to their hype. Why don't you actually document and publish your 'research' so you can prove your products work? How arrogant to think that just because a company has a reputation, or simply because it charges a small fortune for its products, that it is exempt from criticsm and called out for the lies it feeds its consumers? Paula, march on.
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September 24, 2006: Keep this book handy, it is a great reference tool. It not only reviews products fairly but it gives you information on ingredients that you will not find elsewhere. It gives you the tools that you need to shop smart