Do You!: 12 Laws to Access the Power in You to Achieve Happiness and Success by Russell Simmons, Chris Morrow, Chris Morrow (With)

From Barnes & Noble

Nobody personifies hip-hop success better than Def Jam mogul Russell Simmons, an enterprising Queens native who turned himself into a nationally prominent music and fashion entrepreneur. In this frequently counterintuitive success guide, the founder of Russell Simmons Music Group explains why vision, not academic degrees guarantee success in the business world and advises young people to never change for the mainstream.

From the Publisher

Powerful and inspired, DO YOU! is a rare blend of business acumen, fierce spiritual faith and priceless advice.

Since rising out of the New York City streets over 25 years ago, Russell Simmons has helped create such ground breaking ventures as Def Jam Records, Phat Farm and Def Comedy Jam, in the process becoming known the world over as "The CEO of Hip Hop." Russell might have helped introduce hip-hop to the world, but he credits his success to his belief in a strong set of principles-or laws--which he shares for the first time in this book. In 12 straight forward steps, Russell reveals a path towards success that can be followed not only by those looking to duplicate his professional success, but anyone struggling to realize their dreams.

Indeed, those solely looking for advice on how to build up their bank accounts at the expense of personal integrity should probably look elsewhere. That's because these laws stem from the belief that all success, be it professional or personal, comes from a connection with your higher self. Using examples from his own experiences and observations, Russell demonstrates how tapping into that connection will allow you to get your mind right, find the motivation to start instead of stall, surround yourself with the right people, appreciate the power of hard work and understand the power of karma.

But most importantly, this book will demonstrate how it's impossible to receive any sort of lasting success from the world without giving something of lasting value to the world first. That's a practice that is reflected in Russell's own work as a mentor and philanthropist and one that he promotes as being fundamental to empowerment and success on every level.

Blending business insight, universal spiritual truths and an inspired sense of purpose DO YOU! crosses the lines of age, race and background with wisdom that will lift you up and motivate you to pursue your vision.

New York Times

[Simmons] uses his hard-earned authority to tell slackers and whiners within and without the hip-hop world how to keep it real.

Wall Street Journal

The book communicates Mr. Simmons's ideas earnestly and without condescension. One suspects he may have produced another hit.

BusinessWeek

Now in paperback, the New York Times bestselling guide from the "CEO of Hip-Hop"

What People Are Saying

Nas
Russell and I both are both from the streets of Queens—different neighborhoods, but a similar struggle. So I have a true appreciation and respect for the commitment he's made to uplifting himself in life. But I have even more respect for the commitment he's made to uplifting other people in the struggle as well. And these Laws are just another demonstration of that commitment. With Russell, it's never just been about stacking paper. He's never been satisfied just making a hot record or a hot jacket, he's always wanted to teach the rest of us how to make something hot too. So that we can enjoy the same kind of longevity he's enjoyed. And more importantly than the records or the clothes, Russell's always reminded us to speak our truth. He's encouraged us to stay on the side of right and share what in our hearts. This book is Russell's truth and if you listen to what he's saying, you'll find the inspiration and the knowledge to start the journey you want to take in life too.

Donald Trump
I consider him one of the great entrepreneurs out there today. Russell knows the market and he sees the future, and that's the ultimate businessperson.

JayZ
Simmons is the Godfather. Def Jam was the model that birthed Bad Boy, No Limit, Roc-A-Fella, and all these other labels. And then later, Phat Farm birthed Sean Jean, Rocawear, MarcJacobs, and all these other clothing companies. Russell is the architect of what we do.

Product Details

• ISBN: 1592402933
  
• ISBN-13: 9781592402939
• Format: Hardcover, 320pp
• Publisher: Penguin Group (USA)
• Pub. Date: April 2007
• Sales Rank: 98,247

• Table of Contents

Table of Contents