Table of Contents
| Preface | |
| Acknowledgments | |
| 1 | I Eat - Therefore, I Am | 1 |
| 2 | Who Is That Masked (Wo)Man? | 25 |
| 3 | Is Judging a Restaurant a Matter of Taste? | 53 |
| 4 | The Evolving Definition of "A Great Restaurant" | 95 |
| 5 | The Power of a Review | 123 |
| 6 | Exploring the Art of Criticism | 161 |
| 7 | The Customer: From "Caveat Emptor" to "The Golden Rule" | 191 |
| 8 | Electing the Future of Dining | 223 |
| App. A | Some of America's Leading Critics' Favorite Restaurants - And Why | 241 |
| App. B | An Internet Guide to Restaurant Review Resources | 305 |
| App. C | Biographies of Those Interviewed | 327 |
| Index | 339 |
Read a Sample Chapter
Chapter One
I Eat--Therefore, I Am
"The pleasures of the table
belong to all times and all
ages, to every country and
every day; they go hand in
hand with all our other
pleasures, outlast them,
and remain to console us
for their loss."
--Jean-Anthelme Brillat-Savarin,
The Physiology of Taste
Phyllis Richman, The Washington Post's restaurant critic for more than
twenty years, has been cited as one of the 100 most influential people
in the United States' capital city. Newsweek dubbed her "the most
feared woman in Washington."
Richman certainly has reason to be among the most fearful as well.
Over the years, she and her restaurant critic colleagues across the
country have commonly been harassed and subjected to everything
from disturbing phone calls to hate mail, rocks through the windows of
their homes, brandished knives, even death threats--"perquisites" not
regularly endured by other professional critics of the arts, even after a
particularly harsh pan.
What makes it all worth their while?
"I have the most wonderful job in the world," Richman enthuses.
And there probably isn't a single restaurant lover alive who would
doubt her.
America's Obsession with Food and Restaurants
As long as restaurants have been in existence, Americans have been
debating their merits with increasing passion. While food was once
simply one of the necessities
of life, like shelter, clothing,
or oxygen, it has moved from
the realm of sustenance into a
more complex component.
Food has become our national
obsession.
In this era of limited
attention spans, food commands
our senses and holds us
rapt. We've become more
fascinated than ever by how
food is prepared, how it is presented,
and the names of the
chefs and restaurants behind
its creation. Our increase in
restaurant dining has led our
palates to seek new
stimulation through unusual ethnic cuisines, as well as innovative flavor
combinations, techniques, and presentations. America's leading chefs
strive to entice our patronage through ceaseless innovation.
Our increasing fascination with food, coupled with the advent of
chefs as owners and therefore promoters of their own restaurants, have
given rise to the celebrity chef phenomenon. Chefs have taken to
publishing glossy, expensive books promoting their restaurants and
cuisines, and come into our living rooms to show us how they prepare
their signature dishes. Celebrity chefs have been the driving force
behind the Television Food Network, which began in 1993 and has
become the third fastest-growing cable network in the country. With
semi-regular cooking segments, such mainstream talk shows as Today,
Good Morning America, Regis and Kathie Lee, and The Rosie O'Donnell
Show have also contributed to the phenomenon. Even the high-brow
Charlie Rose has hosted chef-restaurateurs Mark Miller and Anne
Rosenzweig, and edgier late-night hosts Jay Leno, David Letterman,
Conan O'Brien, and Tom Snyder have occasionally featured top chefs
like Daniel Boulud, Emeril Lagasse, and Jean-Louis Palladin on their
shows.
The era of the chef as celebrity has produced an interest in chefs
that borders on cultish. In a characteristic sign of the times,
chef-restaurateurs Mary Sue Milliken and Susan Feniger, the Television
Food Network's Too Hot Tamales, were featured in People
magazine's 1996 "Best and Worst Dressed" issue, and Entertainment Weekly
now considers it its purview to publish a list of "The 10 Most Important
Names in American Dining."
Under continuous pressure to be innovative, to accommodate the
changing tastes of the public, and to put forward their own personal,
aesthetic statements of what food can be, chefs are increasingly finding
themselves walking a fine line between art and profit, taste and
health. Who is to judge the success of their efforts?
Restaurant Dining and Reviewing in America
With the proliferation of new restaurants, Americans have grown
increasingly dependent on restaurant criticism to help them make
more informed choices. Many restaurant lovers, especially in urban
areas, follow restaurant critics almost as a sport, turning first to the
restaurant reviews when they open a newspaper or magazine. Reviews
become the topic of the day, with "How 'bout those Bulls?" being
replaced by "Did you read Ruth's review of Le Cirque?" as a common
conversation starter. In cities with the luxury of multiple opinions,
diners find "their" critics, whose opinions they come to rely on. Some
restaurant critics are revered or reviled so passionately that reading
their critiques transcends utility. The pleasure of reading their
columns is an end to itself for readers who may have no intention of
visiting the restaurants serving as the critics' muses that week.
Looking at some of the restaurants, chefs, media, and critics that
have influenced the American dining scene over the past two centuries
helps to provide a sense of where America has been and where
it is heading. Whereas, in earlier days, many American chef-restaurateurs
simply adopted the French model as the gold standard, these
points in history trace a country struggling to define, for itself, what
great food is and what constitutes a great restaurant in terms that are
distinctly American.
Various voices have challenged popular thinking on these questions--from
writers Calvin Trillin and Jane and Michael Stern, who
made Americans look anew at the pleasures of down-home regional
cooking; to the "flower culture," who promoted freshness and purity in
food through the health-food movement; to America's melting-pot
population, which has embraced an ever-widening variety of ethnic
restaurants. It has become clear that certain restaurant critics, too,
have played some of the most
vital roles in shaping
Americans' sensibility about
food--from Craig Claiborne,
who established restaurants
as a subject worthy of serious
critique; to Gael Greene,
who awakened diners to their
sensual possibilities; to Ruth
Reichl, whose writing from
the perspective of both gastronomy
and sociology
encourages people to look
more deeply into the restaurant
experience.
BIRTH OF A CRITIC: GAEL GREENE OF NEW YORK MAGAZINE
I grew up with a hunger, based on not having enough good food in my
childhood. And I went to France at seventeen and lived there for a year.
My former husband was very interested in food, and his family ate out a
lot. So we saved our money to go to great restaurants together--following
the recommendations of, of course, Craig Claiborne [of The New York
Times] and Clementine Paddleford, who was the restaurant critic of The
New York Herald-Tribune. I cut out all of those reviews, and when we
went to Europe or any place we'd follow in their footsteps. I also took
some cooking lessons: I was interested in good eating and great dining.
I was a reporter for the [New York] Post, and I freelanced for
magazines like Cosmopolitan and Ladies Home Journal--innocuous
pieces that could have been written by anybody. I did fifty pieces for Helen
Gurley Brown [at Cosmopolitan]--how not to get dumped by your husband on
his way up, which I think I wrote anonymously, profiles of Clint Eastwood and
Burt Reynolds, and lots of how-to stories. People called me to do
anything. I did some pieces on "How America Lives" for Ladies Home
Journal, and "How the Great Beauties Stay Beautiful" in McCall's. I
was a utility writer.
Nobody thought of me in terms of writing about food.
I didn't think of myself in terms of writing about food. The food stuff
was just to try to find a way to get someone else to pay the expenses or
be able to deduct all this eating from income taxes. I was really a
newspaper reporter.
But I didn't like going to work at 10 o'clock every
day and doing small things until there was a breaking news story--when
you'd go out to the Bronx and interview the mother of the person who just
got shot, and bring back a picture. That was the big thing, but there was
a lot of in-between time. There's an author who wrote that the reason he
became a writer was because his dream was to sleep until noon. I liked the
fact that, as a freelance writer, you could make your own hours.
Then I did a piece on the reopening of La Cote Basque when Soule had to
take it over because the person he sold it to went bankrupt. It was for
New York magazine when it was distributed in the Herald-Tribune.
Clay Felker was the editor, and he got it in his head that I was a food writer.
So, shortly after New York magazine started, he called and asked me to
be the restaurant critic.
People would call me after I started writing for
New York magazine and say, "Well, why don't you write for us like that?"
And I would say, "Well, you never let me write like that. I had to write
in the Cosmo style" or "I had to write in the Ladies Home
Journal style." But suddenly they saw another way to express things--in the
voice of a writer, rather than in their own voice.
That was a totally a result of Tom Wolfe and [Jimmy] Breslin and Gay
Talese and Peter Maas, people who were writing in New York magazine.
Perhaps most of all, it was the result of Tom Wolfe, who wrote in a
speaking style. I found myself totally unleashed by that. If you look at
Tangerine Flake Baby, it starts out with the sound of the `rrrrr' of the
car, and it's about the way people talk. Given that I'd been writing in
the most conventional way and to suit whatever the demand was, now I
thought that I could write in my own voice.
No one ever talked about anything I did in most of the other magazines that
I appeared in. New York at that point was a very exciting magazine;
everyone was talking about it. It was "the" magazine that everyone in media
read. And everyone was imitating it all over the country.
The first time I did a piece on French restaurants, I wrote about La Pyramide
[in France], and I imagined that most of the people who read it weren't going
to get there. But I wanted them to know what it felt like because the sense
memories of that experience were so strong: the smell, and the heat of
excitement of eating and drinking too much. They were very vivid, and I thought
that I would try to convey that. That became a mark of my writing--that I would
put you there in the scene, whether or not you could ever afford to go. I
wanted to write something that would be interesting to read even if you didn't
like food, so you would learn something about the sociology of New York.
I think that's where the style of "How does it feel?" and "How does it
smell?" came from. Does your throat ache because it's so noisy and you're
screaming, or do you have a headache when you walk out? Do you smell butter when
you walk in the door? Or is the feel of the tablecloth uniquely silky because
it's some custom rich cloth and not something from a linen supply store? I found
myself being aware of, and writing about, all those things because I thought
that was part of putting you in the scene.
RESTAURANT CRITICISM:
PROTECTOR OF THE FIRST AMENDMENT?
Noted architecture critic Allan Temko and The San Francisco Chronicle
were slapped with a $2 million lawsuit in the late 1970s after Temko
criticized San Francisco's Pier 39 in two articles that its architect
claimed to be defamatory. "In the first article, I warned the city that it
was going to be a disaster," says Temko. "The next one was a post-mortem
that appeared in 1978. It started out, `Corn. Kitsch. Schlock. Honky-Tonk.
Dreck. Schmaltz. Merde,' and went on from there.
"Most of the precedents invoked by our lawyers were in culinary criticism,"
remembers Temko, winner of the 1990 Pulitzer Prize for
distinguished criticism. "The decision [exonerating Temko and the
Chronicle] was hilarious because it said architecture criticism is
nothing compared to culinary criticism. There were funny excerpts from The
New York Times and other newspapers which had really good phrases like
`Trout a la Green Death' and `Chicken Bubonic Plague' or something like
that, the inference being that no one takes this literally, but that it's free
comment."
WILLIAM RICE OF THE CHICAGO TRIBUNE
ON FOOD IN THE LAST 20 YEARS
The Critics
The pioneer critics have more or less been sword-fighters
in the consumers' interest who would go in
and examine the menu, essentially, and grade it, usually
coming from a bias toward classic French cuisine.
When I first got involved in this in the 1960s and
early 1970s, it was almost totally predictable that `the
best' ten restaurants in any city, according to Holiday
magazine or whomever was compiling the list, would
be seven French restaurants, maybe one ethnic of
some kind--in those days, most likely Eastern
European or Asian--and maybe two serving "Continental" cuisine. The last were
generally cooks who'd jumped Ship from a cruise line.
The Standard-Bearers
At that time, America's take on grand dining came to some extent from
Paris, but also to a large extent from hotels and cruise ships, where the
pomp and formality was there, and behind it was a combination of cuisines.
It isn't so surprising when you think of the amalgamation of nationalities
that contributed cooks and waiters. French was still in the foreground
because the French wrote the rules. But the practitioners weren't always
French.
Chefs Come Out from Behind Their Stoves
It's funny. In this past week both Paul Bocuse and Alain Ducasse have been
in Chicago, and Joel Robuchon is coming in a week or so. Twenty years ago,
you could have gone through a lifetime before you'd ever see a live French
chef in the middle of America!
Freedom in America
More than one European chef has said to me, "Your great advantage in
America is you're not bound by generations of tradition." American chefs
have the self-confidence now that they didn't have a few years ago. I trace
it back to the American winemakers who were winning tastings in Paris and
being looked on as world-class artisans. It brought a lot of wine people
from around the world to the U.S., which meant they were also eating our
food, from Lutece to Chez Panisse.
The Melting Pot
America's become "the research pool" because of our physical situation, which is
halfway to Asia, and this freedom and the fact that the right elements are
within the society. We can go a mile or so from here and find a store that's
selling Asian ingredients, whereas in Paris you'd have to go quite a way.
Chefs' Collective Voices
Chef's acceptance and eagerness have convinced journalists that they ought to
pay attention to these changes. One result is that now the Zagat
Survey, for example, differentiates the highest score for food from the
most popular. It is a tremendous breakthrough.
MR. CHOW V. GAULT-MILLAU
1983 Mr. Chow restaurant in New York City wins a $20,005 libel judgment in
a jury trial in federal district court against the Gault-Millau, which
gave the restaurant a negative review in its 1982 edition. Restaurant
critics, as well as reviewers of everything from books to stereos,
criticized the decision, arguing that reviews "are traditionally
considered absolutely privileged under the First Amendment" and that the
Mr. Chow review, "employing obviously figurative or hyperbolic statements,
must also be considered to be opinion fully subject to constitutional
protection."
1985 The above verdict is unanimously overturned after it is judged that
"expressions of opinion are constitutionally protected." The appeals court
decision, written by Judge Thomas Meskill with the concurrence of Judges
Amalya Kearse and Richard Cardamone, determines that "reviews, although
they may be unkind, are not normally a breeding ground for successful
libel actions," and notes that Mr. Chow didn't cite "a single case that
has found a restaurant review libelous. . . . Perhaps Mr. Chow could prove
that the reviewer's personal tastes are bizarre and his opinions unreasonable,
but that does not destroy their entitlement to constitutional
protection. . . . The natural function of the review is to convey the critic's
opinion of the restaurant reviewed. The author [of the review] obviously
believed that the service was bad, the pork was too doughy, the peppers were too
cold, the rice was too oily, and the pancakes were too thick. The average
reader would understand the author's statements to be attempts to
express his opinion through the use of metaphors and hyperbole. . . . Because
the average reader would understand the statements involved to be
opinion, the statements are entitled to the same constitutional protection as a
straightforward expression of opinion would receive."