Differentiate or Die : Survival in Our Era of Killer Competition by Jack Trout, Steve Rivkin

Good

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Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Help save a tree. Buy all your used books from Green Earth Books. Read. Recycle and Reuse!

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Acceptable

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Former Library book. Shows definite wear, and perhaps considerable marking on inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!

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Very Good

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Very Good 0471357642 Very Good! May have ink on book edge and or/ very light shelf wear.

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Good

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Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More.

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Like New

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Somerset, New Jersey, U.S.A. 2000 Hard Cover Fine/Very Good 8vo-over 7"-9" tall 0471357642.

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Like New

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Very Good

First Edition

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2000-03-17 Hardcover Very Good FIRST EDITION: FOURTH PRINTING: **NO D/J OTHERWISE LIKE NEW** Published by John Wiley and Sons Publishing Group. Casebound (Red boards, White lettering). Binding tight. Pages crisp, clean and unmarked. Professionally and securely packaged, with Tracking Number.

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Very Good

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2000 Hardcover Very Good Vg to Gd! clean, but occasionally may have ink, differ binding or year.

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Like New

Dust Jacket

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2000 Hardcover Fine in Fine dust jacket 0471357642. Very minor wear, red binding with white lettering, pages are tight, text clean, book in FINE condition! ; "Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand. "-David Ogilvy In today's ultra-competitive world, the average supermarket has 40, 000 brand items on its shelves. Car shoppers can wander through the showrooms of over twenty automobile makers. For marketers, differentiating products today is more challenging than at any time in history yet it remains at the heart of successful marketing. More importantly, it remains the key to a company's survival. In Differentiate or Die, bestselling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives from giant

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Like New

Dust Jacket, Signed by Author

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2000 hardback Like New, Like New dj, SIGNED BY AUTHOR RIVKIN ISBN 0471357642.

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