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As a company Vice Presidet responsible for the service delivery in my organization, I thought I had a firm grasp on customer loyalty. Yet, this book provided insights that I hadn't considered, coupled with the means to MAKE EXCELLENCE HAPPEN! I've read the book, and since then, have bouth it for every Manager who works for me. It's set the standard for what and how we deliver OUTRAGEOUSLY EXCELLENT...
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This book gives your everyday customer service a miraculous boost. If you can't handle the truth, this book is not for you. We tend to focus on company policies and procedures, and lack customer/client focus. After reading get ready to increase sales and customer loyalty.
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Jeffrey Gitomer starts out with a flawed concept, that customer loyalty is a measure of customer service, and fails to back it up in any meaningful way. He clearly has never had to deal with more than one client at a time, as most of the examples he gives as great customer service, completely falls apart is there is anyone waiting behind the customer involved. All in all, a waste of time. Anyone truly...
Nationally syndicated columnist and sales trainer, Jeffrey Gitomer shows you how to convert satisfied customers into loyal customers.