
Reserve it at BN.com & pick it up in 60 minutes at your local store.
Enter a zip code
Textbook (Paperback - New Edition)
Textbook Information
Peterson is an experienced cross-cultural trainer, researcher, and graduate-level educator, and is the founder and president of an international consulting firm based in Minneapolis. His text is written for working professionals who interact with immigrants and foreign co-workers--at home, in international trade at home, and/or while working and living abroad--but have had no formal training in culture basics. Academic but accessible to general readers, the text provides a framework for understanding culture and a practical definition of cultural intelligence, which will help readers increase their cultural intelligence and improve their cross-cultural interactions. No subject index. Annotation ©2004 Book News, Inc., Portland, OR
More Reviews and RecommendationsReader Rating:
See Detailed Ratings
August 03, 2004: Imagine a guidebook that helps you navigate the uncharted lands of strange cultures or, at least, cultures that seem strange to you. Author Brooks Peterson is less concerned with social advice than he is with explaining how to manage broad cultural differences and avoid cultural egocentrism. While he soundly reviews measures of cultural differences, such as cultural scales, he avoids delving into complex, abstract theories with little practical application. His clearly written book treats all cultures objectively, covering broad tendencies without venturing into cultural generalities. He alerts you to the nuances of other cultures and your own. We strongly recommend this book to anyone who interacts with the values of other cultures on a regular basis ? and, these days, that's just about everybody.