Creating The New E-Business Company: Innovative Strategies For Real-World Applications by Thomson Learning
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Textbook (Hardcover - New Edition)
- 224pp
Textbook Information
- ISBN-13: 9780324224856
- Edition Description: New Edition
- Edition Number: 1
- Pub. Date: August 2004
- Publisher: Cengage South-Western
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Product Details
- Pub. Date: August 2004
- Publisher: Cengage South-Western
- Format: Textbook Hardcover, 224pp
- ISBN-13: 9780324224856
- ISBN: 0324224850
- Edition Number: 1
- Edition Description: New Edition
Synopsis
In this resource for business executives, consultant Gendron describes how to use new Web technologies to transform organizations and maximize their potential. Going far beyond on-line ordering systems, his e-business approach involves using the Web for all business functions—including communications, research, and the processing of transactions. Finally, he argues that the most successful corporations adapt their business practices to the latest technologies, rather than the other way around. Annotation ©2006 Book News, Inc., Portland, OR
More Reviews and RecommendationsBiography
Michael P. Gendron is a financial executive and partner with Tatum CFO Partners, LLP, based in Cincinnati. He has held top management positions at Hill-Rom, Inc., Alpharma, and Bausch & Lomb, specializing in the creation and implementation of business and financial strategies and tactics. He also consults on mergers and acquisitions, company turnarounds and restructurings, and the development and implementation of electronic management technologies. He is the author of two other books, A PRACTICAL APPROACH TO INTERNATIONAL OPERATIONS, and INTEGRATING NEWLY MERGED ORGANIZATIONS.
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