Craft, Inc.: Turn Your Creative Hobby into a Business by Meg Mateo Ilasco
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(Paperback)
- Pub. Date: September 2007
- 160pp
- Sales Rank: 33,936
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Product Details
- Pub. Date: September 2007
- Publisher: Chronicle Books LLC
- Format: Paperback, 160pp
- Sales Rank: 33,936
- ISBN-13: 9780811858366
- ISBN: 0811858367
Synopsis
Craft, Inc. is the hipster business primer for entrepreneurial crafters to turn what they do for fun into what they do for money. Pro crafter Meg Mateo Ilasco offers a step-by-step guide to everything from developing products and naming the company to writing a business plan, applying for licenses, and paying taxes. Chapters on sales, marketing, trade shows, and publicity round out the mix. Plus, in-depth interviews with such craft luminaries as Jonathan Adler, Lotta Jansdotter, Denyse Schmidt, and Jill Bliss provide inspiration and practical advice. Accessible, informative, and more than a little spunky, Craft, Inc. paves the way for today's creative minds to become tomorrow's trendsetters.
Biography
Meg Mateo Ilasco is a designer, writer, and illustrator based in the San Francisco Bay Area. She was in grad school when she started designing wedding invitations for extra money, but the demand for her distinctive designs was so great that she eventually made the business full-time. Her company then expanded into stationery and accessories, and was featured on NBC's Today and in publications such as The Knot and Islands: Weddings and Honeymoons. She has since sold that business and is launching an eponymous housewares and gift company, Mateo Ilasco (www.mateoilasco.com). Meg is the author of You Can Wear It Again and The Space Planner, both published by Chronicle Books.
Customer Reviews
Great reasource for crafters who are starting or growing a business.by Karen29
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March 18, 2009: Up to date information on the crafts business written by a successful crafts business owner.  I was looking for information I could use to price my quilts and was surprised and delighted to find a quilter profile in the book.  Candid bios of craft business owners are sprinkled throughout the book and discuss mistakes made along the way as well as successes and current challenges.  The back cover description states that this is "the ultimate guide to turning what you do for fun into what you do for money".  The book starts with your creative side, then discusses the necessity of developing your business side.  Branding, production and pricing, marketing and PR, making sales and order fulfillment round out the chapters.   It is not heavy on financial calculations, break even analysis or other startup financial concerns - topics easily found in other small business startup books. The book opened my eyes to everything that I need to think about in order to grow my craft business. Entertaining and easy to read.
A reviewerby Anonymous
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July 10, 2008: This clever little book is sized just right to take with you and read on the go (waiting in the line at the post office, at the doctor's office, etc.) It is well-written with a slight sense of humor and tons of basic, sensible information on starting a craft business. The interviews with people who earn a living solely off their crafts are really great, too.
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