List Price

$19.99

Textbook Details

  • ISBN:
    1580083110
  • ISBN-13:
    9781580083119
  • PUB. DATE:
    June 2001
  • PUBLISHER:
    Ten Speed Press
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Cracking Creativity: The Secrets of Creative Genius by Michael Michalko

$19.99 List Price
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Customer Reviews

Fantasticby Anonymous

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I have profited so much from using the techniques in this book that it boggles my mind. It has changed my life and fortune. The business I started as a result of using the techniques has made me comfortable for life.

Has Given Me the Confidenceby Anonymous

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This book has changed the way I think about creativity. Understanding how these great people thought throughout history has inspired me to become creative in my own right. It confirmed what I always intuitively felt and now I have the confidence to create and achieve.

Spectacular Bookby Anonymous

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The first book I purchased after reading Michael Michalko's 'Thinkertoys' was the author's 'Cracking Creativity.' And the first thing I discovered was that this book is not 'Thinkertoys' revisited. This book is both fresh and different. A series of nine interconnected strategies are proposed, each designed to parse the creative process. Then, in turn, each strategy is examined, actually deconstructed,...


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Overview -

Cracking Creativity

Product Details

  • Pub. Date: June 2001
  • Publisher: Ten Speed Press
  • Sales Rank: 163,876

Synopsis

In this trailblazing book, internationally renowned business creativity expert Michael Michalko shows how creative people think—and how to put their secrets to work for you. To create this book, Michalko researched and analyzed hundreds of history's greatest thinkers—from Leonardo da Vinci to Pablo Picasso—and then brought their techniques into the modern home and workplace. The follow-up to the popular THINKERTOYS, which sold over 80,000 copies.

Biography

MICHAEL MICHALKO is a leading creativity expert who specializes in leading creative thinking workshops, seminars on fostering creativity, and think tanks. His clients range from Fortune 500 corporations such as DuPont, Xerox, Kellogg's, General Electric, Kodak, Microsoft, Exxon, General Motors, Ford, AT&T, WalMart, and Hallmark to governmental agencies. As an officer in the U.S. Army, Michalko organized a team of NATO specialists and international academics in Frankfurt, Germany, to research, collect, and categorize all known inventive thinking methods. After leaving military service, he was contracted by the CIA to facilitate think tanks and brainstorming sessions. Michalko currently works with clients worldwide.