Synopsis

Corporate Social Investing is a breakthrough guide for businesses planning their corporate giving strategies, as well as a valuable fundraising tool for nonprofit organizations seeking corporate support. It reflects the current groundswell of interest in the topic prompted by recent discussions in Congress and the Security and Exchange Commission, which indicated more future constraints on corporate philosophy.

The ten-step program outlined here tells how to transform corporate gifts into corporate social investments, forging creative alliances with nonprofit organizations that will bolster (or at least maintain) profits while at the same time providing needed resources for schools, colleges, civic groups, cultural organizations, and other charities. this is an innovative new approach that views corporate gift monies as a "potent fuel" capable of stimulating business growth at the same time that it addresses social needs.

This timely, action-oriented book explains why corporations should be concerned about social investing and how such philanthropy is changing; tells how to resesarch and make company-appropriate investments (and which ones to avoid); and provides staffing and management designs for different types of organizations. It also gives suggestions for nonprofits seeking out corporate investors as they face increased cutbacks in public funding.

Other topics include: shareholder concerns, disclosure statements, product/manufacturing investments and related tax benefits, what to do if profits fall off, social investing on a global scale, leveraged business investments, and high-impact grants versus conditional grants.

Biography

Weeden has served as vice president for two major nonprofit organizations, American Field Service International Scholarships and The Asia Foundation.

Newman is an actor.

PETER LYNCH is the former manager of the Fidelity Magellan Fund and the coauthor of the bestsellers One up on Wall Street and Beating the Street, both of which he wrote with John Rothchild.

JOHN ROTHCHILD is a columnist for Fortune magazine and the author of A Fool and His Money.