Consumer Behavior by Leon Schiffman, Leslie Lazar Kanuk, Leslie Kanuk, Leslie Kanuk

From the Publisher

With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts.

This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning–presented in the first chapter, this model serves as a structural framework for the concepts–the building blocks–examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making.

For those studying consumer behavior and/or marketing.

Booknews

A revised comprehensive text (4th ed., 1991) for both graduate and undergraduate students, balancing behavioral concepts, research findings, and applied marketing examples to explain the relevant concepts upon which the discipline of consumer behavior is based. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

• ISBN: 0131869604
  
• ISBN-13: 9780131869608
• Format: Textbook Hardcover, 512pp
• Publisher: Prentice Hall Professional Technical Reference
• Pub. Date: February 2006
• Edition Description: REV
• Edition Number: 9
• Sales Rank: 162,892

• Table of Contents

Table of Contents