Conferences and Conventions: A Global Industry by Tony Rogers

Product Details

Synopsis

Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry examines the industry's origins, structure, economics, career opportunities, and future development. It also explains its links with the wider tourism industry.

The book is illustrated with case studies and examples from around the world, including Great Britain, Canada, Australasia, Dubai, Greece, Thailand, South Africa, USA, Austria and many other destinations. It also provides challenging and reflective questions at the end of each chapter so that readers can test their knowledge and think about the issues raised, accompanied by practical assignments.

* Dedicated book on the conference and conventions industry - everything you need to know about the sector.
* Endorsed by the British Associations of Conference Destinations and Association of British Professional Conference Organisers.
* Global range of case studies bringing the theory to life with an applied insight into how it's done in practice.
* User-friendly, accessible approach actively helps the reader to absorb and understand information.

Tony Rogers is Executive Director of the British Association of Conference Destinations and Association of British Professional Conference Organisers, UK

Annotation

Audience: HND and undergraduate degree students on Event Management and Hospitality Management degrees; practitioners and event managers.

Biography

Tony Rogers is the Executive Director of two British conference industry associations: the British Association of Conference Destinations (a post he has held since 1989), and the Association of British Professional Conference Organisers (since 2000). He chairs the Research Working Group of the (UK) Business Tourism Partnership, and regularly writes articles on the conference industry for a range of industry publications.