Competition Demystified: A Radically Simplified Approach to Business Strategy by Bruce Greenwald, Judd Kahn

Synopsis

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.

Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

Biography

Bruce Grenwald, described as the "Guru to Wall Street's Gurus," is one of the nation's leading economists. He currently serves as the Robert Heilbrunn Professor of Finance and Asset Management at Columbia University's Graduate School of Business, teaching popular courses on Value Investing, Corporate Finance, Media Strategy and Globalization and Markets.
Judd Kahn is the COO of Hummingbird Management, LLC, an investment management company. Greenwald and Kahn are the coauthors of Value Investing.