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This collection of readings is designed to provide easy access to Communication Theory. Many of the essays in the Reader have previously been difficult to obtain and many have appeared in contexts where their relevance for communications, media and cultural studies was not immediately apparent. The Reader presents the most important work which has shaped the field as it stands today. The articles are grouped in subject sections, with an editor's introduction, indications of further reading together with a glossary and comprehensive bibliography.
| Acknowledgements | ||
| 1 | Introduction | 1 |
| 2 | The object of linguistics | 37 |
| 3 | A guess at the riddle | 48 |
| 4 | The nature of the linguistic sign | 63 |
| 5 | Toward a Marxist philosophy of language | 70 |
| 6 | 'Introduction', Language as social semiotic: the social interpretation of language and meaning | 88 |
| 7 | Linguistic value | 99 |
| 8 | Theorizing language | 115 |
| 9 | Denotation and connotation | 129 |
| 10 | The photographic message | 134 |
| 11 | How culture conditions the colours we see | 148 |
| 12 | Reading images | 172 |
| 13 | The agency of the letter in unconscious | 186 |
| 14 | Linguisteries | 195 |
| 15 | Semiology and grammatology: interview with Julia Kristeva | 209 |
| 16 | Textuality, sexuality, economy | 225 |
| 17 | Performatives and constatives | 255 |
| 18 | What is a speech act? | 263 |
| 19 | The nature of pronouns | 285 |
| 20 | Shifters and verbal categories | 292 |
| 21 | Social processes and linguistic change: time and history in language | 299 |
| 22 | Relationships of person in the verb | 320 |
| 23 | The spectator-in-the-text: the rhetoric of Stagecoach | 331 |
| 24 | Narrative space | 352 |
| 25 | Language as social semiotic | 359 |
| 26 | The body literate: discourse and inscription in early literacy training | 384 |
| 27 | ... But I know what I like: the function of 'art' in advertising | 396 |
| 28 | Why no one's afraid of Wolfgang Iser | 407 |
| 29 | Talk like whales: a reply to Stanley Fish | 426 |
| 30 | The act of reading and the reader | 438 |
| 31 | Reading the romance | 448 |
| 32 | Dallas between reality and fiction | 466 |
| Glossary | 479 | |
| Bibliography | 486 | |
| Index | 502 |
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