Cold Calling Techniques: That Really Work by Stephan Schiffman

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(Paperback - 20th Anniversary edition)

  • Pub. Date: July 2007
  • 160pp
  • Sales Rank: 16,638

    Reader Rating: (10 ratings)

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    Product Details

    • Pub. Date: July 2007
    • Publisher: Adams Media Corporation
    • Format: Paperback, 160pp
    • Sales Rank: 16,638

    Synopsis

    Follow the advice of Stephan Schiffman- America's #1 Corporate Sales Trainer-and take your career to the next level. This special anniversary edition of his perennial bestseller, Cold Calling Techniques (That Really Work!), provides you with all of the right tools for turning prospects into meetings, and meetings into big sales.

    This easy-to-follow guide helps you beat today's cold calling obstacles, such as voice mail, cell phones, and e-mail. Schiffman's professional experience and corporate wisdom guarantee your future success. The anniversary edition of Cold Calling Techniques packs in plenty of potential leads to help you hunt down more business. Give yourself the edge. Cold Calling Techniques is the one book you need to make your sales opportunities better, pitches stronger, and commissions greater.

    About the Author:
    Stephan Schiffman is president of D.E.I. Franchise Systems, Inc.

    Customer Reviews

    Must Read...If you Cold Call..and how to set the appointment!by Anonymous

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    March 01, 2009: This book offers the BEST INSIGHT to what most Sales Reps forget to do while cold-calling on the phone....SET THE APPOINMENT!! That is it, never sell over the phone, your ONLY purpose is to set the appointment, which many Reps forget to do, and you end up pitching your product over the phone in order to get the appointment. This book gives great turn-arounds to every common rebuttle, with word-by-word phrases and rehearsals to the common objectives; including "We are all set with what we have now", "I am too Busy", "We are not interested"...Taking these common phrases and turning it into back around, into why it is even a better reason to get together after that initial objection. Great book, and great refresher to re-read every time you aren't "feeling it" when you pick up the phone. Just re-read a few chapters and you are eager to hit the phones ASAP. Great read!

    Cold Calling Techniques: That Really Workby Anonymous

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    February 14, 2003: Very simple yet effective. A must have for any cold caller at any stage of the game. Read it several times.


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