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(Hardcover)
This book challenges the notion that change is a straight-forward matter, lending itself to simple steps, formulas, or the applications of metaphors or the retelling of cute stories; instead, successful change is the result of careful diagnosis, analysis, and consideration of WHAT to change, WHO is
to change, and the CONTEXT for the change.
David M. Herold, now professor emeritus, was the Gary T. and Elizabeth R. Jones Professor of Management and Area Coordinator for Organizational Behavior and Human Resource Management at the College of Management, Georgia Institute of Technology. Donald B. Fedor the Frank M. Merritt Professor of Organizational Behavior at the College of Management, Georgia Institute of Technology.