Catch!: A Fishmonger's Guide to Greatness by Cyndi Crother, Crew of World Famous Pike Place Fish

From the Publisher

The Pike Place fishmongers are almost as famous as the market they work at, lovingly profiled in the media and treasured by those who watch them go about their work each day with style and smiles. In Catch!, Cyndi Crother tells their story; or rather, lets them tell it, in this unusual combination of oral biography and business blueprint. Using the fishmongers’ examples, letting them explain their work lives and their personal lives, the book explores the issues of goals; both financial and humanitarian; and intention, showing how the crew itself creates these goals in collaboration with management to everyone’s satisfaction. Catch! examines the power of possibility, taking such guiding principles as coaching and acknowledgment that are lacking into many businesses and showing that readers too can be the prime movers in their own experience.

Library Journal

The Pike Place Fish Market in Seattle has already been immortalized in the best-selling book and training film Fish and in various TV shows and movies. This newest work purports to be the "inside story" of what it is like actually to work at the market. It begins promisingly, with short biographies and pictures of each employee. However, their stories are quickly overpowered by business and training jargon and a heavyhanded focus on the "guiding principals" reviewed at the end of each short chapter. The author, a quality control instructor and corporate trainer, has reduced the workers' stories to training points. A true book about the Pike Place Market would be welcome and very interesting, but this book is more a rehash of the personal development ethos than a look into a unique work environment. In other words, no fresh "fish" here.-Susan Hurst, Miami Univ. of Ohio, Oxford Copyright 2003 Reed Business Information.

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