Textbook (Paperback - Older Edition)
TEXTBOOK INFORMATION
Keyton (communication studies, University of Kansas) and Shockley- Zalabak (communication, University of Colorado-Colorado Springs) collect 40 cases on verbal, nonverbal, written, and electronic communication in different organizational settings. The open-ended cases allow students to develop alternatives for solving the real-life problems presented. An introductory case with margin notes provides a sample of how to read and analyze a case study. This second edition adds 13 new cases, addressing issues such as mergers, virtual leaders, and supervisor-subordinate relationships. Annotation ©2006 Book News, Inc., Portland, OR
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