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After confessing to being a lifelong chocoholic, the aptly named Almond (creative writing, Boston College) traces the history and bittersweet business practices of the companies producing those addictive candy bars. He includes relevant Web sites. Annotation ©2004 Book News, Inc., Portland, OR
…p; for the most part, Almond goes at the subject as if he were a giddy 5-year-old, creating an entertaining book full of repeatable tidbits about the candy industry.
More Reviews and RecommendationsSTEVE ALMOND is the author of the acclaimed story collection My Life in Heavy Metal. He is a regular commetator on the NPR affiliate WBUR in Boston, teaches creative writing at Boston College, and has eaten at least one piece of candy every single day of his entire life.
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March 04, 2008: When I saw the title of this book, I knew I had to read it because it sounded as if it could be my autobiography. I especially related to part three of 'Some things you should know about the author,' which reads 'The author has between three and seven pounds of candy in his house at all times.' I immediately catalogued my candy after reading that line and found it to be, perhaps sadly, true of myself. Almond's stories of insatiable cravings, failed attempts to eat baker's chocolate, and pining for long-gone candies 'Mr. Melons anyone?' certainly seemed as if they could come from my own sugar-fueled journals. However, after a while Almond's book changes from his memoirs to detailed accounts of every candy factory he ever visited. Sure, these stories are kind of fun, but after the third or forth one, I lost interest. I was hoping for more autobiography, less food network, I guess. I can respect that he wants to bring attention to the little guys in the candy world, but writing an entire book that focuses on candy factories starts to become a bit redundant. Towards the end, Almond describes what his intention for the book was when he writes, 'I told him it was about candy bars. But I didn't know if I could explain what I was really getting at: that candy had been my only dependable succor as a child, that it had, in a sense, saved my life, that I hoped to draw a link between my personal nostalgia and the cultural yearning for a simpler age, but that, in the end, the laws of the candy world were the laws of the broader world: the strong survived, the weak struggled, people sought pleasure to endure pain.' He succeeded in sharing these points, however, we are left with rather a bleak conclusion. Furthermore, he simply rambled on too long. This book could have been about 150 pages shorter and the message would have been more effective.
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November 16, 2005: On the surface, Candyfreak is about one man?s journey to write about, well, candy. However, it only takes you a couple of pages to realize the book is much more. It?s about one man?s childhood and psychology. It?s about reconnecting with things that are important to you. And yes, it is about candy. I told my friend that reading this book is a cross between reading a psychology case study and watching Unwrapped on the Food Network I am sore pressed to come up with a better description than that. Almond is gracious enough to take us along on his quest to reconnect to the small candy makers that are often overlooked by the mass markets. He touches on the nostalgic sweets we remember from our childhoods, and often find hard to get anymore. However, he helps us in an ingenious way. Just when he?s describing biting into some heavenly candy bar and you think you?re going to go insane with hunger, turn to the back of the book because he provides websites so you can get your hard to find sweets online. I tried the links and they all worked at the time of this review. This book changes the way you look at candy, to me in a positive way. It also launched me on my own micro quest to reconnect with some of the sweets I remembered from my childhood. Over all, this book is TOO much fun and I highly recommend it.
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Who remembers their favorite candy from childhood? Does it still exist? Or do you glance down at the glistening wrappers in the candy aisle, wistful for a time -- and a bar -- gone by? Take comfort; you're not alone. For Steve Almond is obsessed with candy, too, allowing himself a daily ration to keep his consumption within bounds. During his "infamous campaign of 1973," he experienced a "run of seven cavities," which required the regular numbing of his jaw to fill. And he keeps an ever-ready stash of several pounds of the sweet stuff, stockpiling boxes of certain favorites against a feared drought.
Almond's obsession sends him on a cross-country quest to rediscover the candy bars of his youth, notably the vanished Caravelle (not to be confused with the 100 Grand (a bar of similar ingredients but wholly inferior quality), Almond's personal Holy Grail. But along the candy trail, our sleuth also discovered a number of quirky small-production bars, too. Almond extols the virtues of these small producers, companies that continue to roll out their treats despite pressure from the big candy conglomerates that gobbled up and discontinued many of the bars of our candy-filled childhood. Almond's unbridled enthusiasm for confectionery delights is both hilarious and infectious, a tribute to a substance that evokes fond memories for readers of every ilk. (Summer 2004 Selection)
Remember Caravelles, Choco-Lites, Oompahs, and Marathons? Steve Almond does, but when he couldn't find many of his favorite childhood candies anymore, he embarked on a journey to find them ... and discovered the last surviving little-guy candy producers-makers of the Twin Bing, the Idaho Spud, the Valomilk, and a dozen other quirky confections-in an industry now ruled by conglomerates. By turns candy porn, confession, social history, polemic, and tribute to these survivors of the golden age of the candy bar in America, this is the story of how Steve Almond grew up on candy-and how candy has grown up, too.
…p; for the most part, Almond goes at the subject as if he were a giddy 5-year-old, creating an entertaining book full of repeatable tidbits about the candy industry.
The appropriately named Almond goes beyond candy obsession to enter the realm of "freakdom." Right up front, he divulges that he has eaten a piece of candy "every single day of his entire life," "thinks about candy at least once an hour" and "has between three and seven pounds of candy in his house at all times." Indeed, Almond's fascination is no mere hobby-it's taken over his life. And what's a Boston College creative writing teacher to do when he can't get M&Ms, Clark Bars and Bottle Caps off his mind? Write a book on candy, of course. Almond's tribute falls somewhere between Hilary Liftin's decidedly personal Candy and Me and Tim Richardson's almost scholarly Sweets: A History of Candy. There are enough anecdotes from Almond's lifelong fixation that readers will feel as if they know him (about halfway through the book, when Almond is visiting a factory and a marketing director offers him a taste of a coconut treat, readers will know why he tells her, "I'm really kind of full"-he hates coconut). But there are also enough facts to draw readers' attention away from the unnaturally fanatical Almond and onto the subject at hand. Almond isn't interested in "The Big Three" (Nestle, Hershey's and Mars). Instead, he checks out "the little guys," visiting the roasters at Goldenberg's Peanut Chews headquarters and hanging out with a "chocolate engineer" at a gourmet chocolate lab in Vermont. Almond's awareness of how strange he is-the man actually buys "seconds" of certain candies and refers to the popular chocolate mint parfait as "the Andes oeuvre"-is strangely endearing. (Apr. 9) Copyright 2004 Reed Business Information.
Almond is obsessed with candy. He claims that not one day of his life has passed when he has not had a candy bar. He takes his obsession on the road and details for readers his travels to small candy factories around the country, encouraging others to engage in his candy feast. He visits the home of the Idaho Spud, the Goo Goo Cluster, Valomilk, and the five Star Bars. On his way, he entertains readers with candy trivia and his longing for Caravelle candy bars. Peeps, Chuckles, Jordan Almonds, and Circus Peanuts are included in his list of MWMs (mistakes were made), products that never should have been candies in the first place. Almond's sense of humor and his encyclopedic knowledge of candy makes this book an enjoyable trip across the chocolate-covered countryside. He is fanatical in his interest, and he quickly pulls readers into his obsession, making a trip to the candy counter a necessary result of reading. Young adults will feel his passion and most likely will begin searching for the elusive Violet Crumble and Twin Bings. Although not for everyone, this book will touch teens who appreciate the eccentric, and they will love Almond and his candy crusade. VOYA Codes 4Q 2P S A/YA (Better than most, marred only by occasional lapses; For the YA with a special interest in the subject; Senior High, defined as grades 10 to 12; Adult-marketed book recommended for Young Adults). 2004, Algonquin, 280p., Ages 15 to Adult.
A former journalist, Almond (creative writing, Boston Coll.; My Life in Heavy Metal) is obsessed with candy; it shaped his childhood and continues to define his life in ways large and small. Fascinated by the emotional bonds that people develop with their childhood favorites, Almond began a journey into the history of candy in America and discovered a lot about himself in the process. Once hundreds of American confectioners delivered regional favorites to consumers, but now the big three of candy-Hershey, Mars, and Nestl -control the market. To find out what happened to those candies of yesteryear, Almond talks to candy collectors and historians and visits a few of the remaining independent candy companies, where he learns exactly what goes into creating lesser-known treats such as the Idaho Spud. Flavored with the author's amusingly tart sense of humor, Candyfreak is an intriguing chronicle of the passions that candy inspires and the pleasures it offers. Recommended for most public libraries as a nice counterpart to Tim Richardson's more internationally focused Sweets: A History of Candy.-John Charles, Scottsdale P.L., AZ Copyright 2004 Reed Business Information.
Almond, a self-diagnosed "candyfreak," details with mouthwatering descriptions his visits to the minor league of candy makers who continue to churn out their distinctive products. Claiming to have eaten at least a piece of candy every day of his life, Almond first establishes his candy credentials. He always has at least three to seven pounds of candy in his home; he's stashed 14 boxes of Kit Kat Limited Edition Dark in a warehouse; he has further supplies in drawers in case of an emergency; and at Halloween his haul was between 10 and 15 pounds. But mourning the disappearance of so many independent candy makers-a street in Cambridge, Massachusetts, was once known as Confectioner's Row-and his own favorite bar, the Caravelle, he decides to find out what happened, and what makers still remain. The search, serendipitously fueled by boxes of free samples, leads him to factories in such places as Dorchester, Massachusetts (Necco wafers and candy hearts); Burlington, Vermont (the Five Star Bar); and Sioux City, Iowa, where he watches The Bing, a regional favorite, being made. At each factory he witnesses every step of the process, and always gets to sample the product. He also meets Steve Traino, a fellow candyfreak who has tapped into the nostalgia candy market by buying and then selling discontinued items online, and Ray Broekel, the industry's historian, who has a vast collection of candy memorabilia, from wrappers to advertising. Almond is impressed with these independent manufacturers, always generous and dedicated, but also realistic about their limitations, both in distribution and longevity. All are up against the Big Three-Mars, Hershey, and Nestle-who have the money and the muscle tokeep the little guys out of the big stores, as well as to steal their ideas: facts that inevitably sour this otherwise delicious celebration of all things sweet. Sweet, never sickly-and quite informative.
Loading...| Prologue : some things you should know about the author | 1 | |
| The author will now rationalize | 9 | |
| Chocolate = enabler | 17 | |
| In which an unhealthy pattern of dependence is established | 18 | |
| An ill-advised discussion of freak economics | 24 | |
| Night of the living freak | 30 | |
| Mistakes were made | 33 | |
| Caravelle : an elegy | 38 | |
| I [love] Manny | 48 | |
| Feeding the beast | 54 | |
| A top-secret chocolate situation | 61 | |
| The politics of the rack | 66 | |
| The last man in America with Black Jack gum | 72 | |
| The Capo Di Tutti freak | 81 | |
| The love song of Ray Luthar Broekel | 86 | |
| Welcome to the boom | 92 | |
| There are men upon this earth who tread like gods | 100 | |
| Feuilletine, revealed | 107 | |
| Freak fetish | 115 | |
| The official dark horse freak of Philadelphia | 118 | |
| Wee Willie and the Pop-a-Licks rage | 125 | |
| Southern-fried freak | 133 | |
| Chocolate haiku | 140 | |
| Freak retentive | 149 | |
| In the belly of the freak | 152 | |
| The unstoppable freak energy of Mr. Marty Palmer | 155 | |
| Southbound with the hammers down | 173 | |
| The candy bar on your chin | 178 | |
| The marshmallow parallax | 188 | |
| A depressing but necessary digression | 199 | |
| Boise : gateway to... Boise | 201 | |
| Ladies and gentlemen, the Idaho Spud | 205 | |
| Huckleberry, hounded | 216 | |
| American lunch | 224 | |
| How will the Spud survive? | 228 | |
| The past is just ahead | 234 | |
| Remember this name : Banana-Zaba | 241 | |
| A second depressing but necessary digression | 248 | |
| A little hidden bomb in my Idaho Spud | 250 | |
| A few final relevant facts | 254 | |
| Acknowledgments | 263 | |
| Freak appendix | 265 |
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