List Price

$37.50

Textbook Details

  • EDITION:
    4th Edition
  • ISBN:
    0813344514
  • ISBN-13:
    9780813344515
  • PUB. DATE:
    December 2009
  • PUBLISHER:
    Westview Press
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The Campaign Manager: Running and Winning Local Elections / Edition 4 by Catherine Shaw

$37.50 List Price
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Customer Reviews

Great info for new political activistsby Anonymous

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I have recently become active in local politics. This book has helped me to become a better, more effective volunteer.

Very Effective, Thorough and Infectiously Upbeat on Political Life as an Worthy Calling!by Anonymous

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Cathy Shaw's book is a real treat: At last an optimistic and very practical book on creating a political campaign that is fresh, thorough and genuinely effective. NO detail is overlooked for local elections, from whether the candidate's attire matters (it does!) to collecting your lawn signs the day after (reuse the stakes to save money next year). The campaign calendar lays out...

Overview -

The Campaign Manager

Product Details

  • Pub. Date: December 2009
  • Publisher: Westview Press
  • Sales Rank: 147,082

Synopsis

Featuring invaluable insight from an expert author, The Campaign Manager offers the most comprehensive guide for organizing, funding, publicizing, and winning local political campaigns. Author Catherine Shaw draws on experience from her three terms as mayor of Ashland, Oregon, and dozens of campaigns to provide practical, proven advice, and her field-tested methods carry candidates through the entire process. The fourth edition offers expanded coverage of key concepts—including targeting voters, evaluating media effectiveness, setting fundraising budgets, using and developing Internet resources, and organizing get-out-the-vote efforts—and a new appendix with a step-by-step guide to precinct analysis. Other useful resources include the latest census data reflecting voting and voter shifts over the past six years; and current information on initiative, referendum, and recall requirements. Brimming with clear, concise wisdom, The Campaign Manager is the best way to kick-start a local campaign.

Biography

Catherine Shaw served twelve years (three terms) as Mayor of Ashland, Oregon, and is currently the Chief of Staff for Oregon State Representative Dr. Alan Bates. She has nearly two decades of campaign management experience and has taught campaign courses at Yale University, the University of California, and Southern Oregon University.