Ceo Capital by Gaines-Ros

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(Hardcover)

  • Pub. Date: December 2002
  • 292pp
  • Sales Rank: 773,306

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    Product Details

    • Pub. Date: December 2002
    • Publisher: Wiley, John & Sons, Incorporated
    • Format: Hardcover, 292pp
    • Sales Rank: 773,306

    Synopsis

    The reputations of CEOs and the companies they lead are deeply and inextricably linked. The manner in which the media, investors, analysts, employees, and even the general public perceive a chief executive has tremendous influence over the company's prosperity, standing, and destiny.

    In CEO Capital, Dr. Gaines-Ross describes in practical terms the strategies to follow—and the obstacles to avoid—so that CEOs can enhance the reputation of their company during the five stages of their tenure.

    CEO Capital is the only book that provides these guidelines and isolates best practices for CEOs as they navigate their way through their first 100 days to their last 100 hours.

    About the author: Dr. Leslie Gaines-Ross is chief knowledge and research officer at Burson-Marsteller, a leading global communications consultancy with more than 1,600 employees worldwide. Previously, she served as Fortune's communications and marketing director.

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    Biography

    Dr. LESLIE GAINES-ROSS is chief knowledge and research officer at Burson-Marsteller, a global communications consultancy with more than 1,600 employees worldwide. She has been the architect behind landmark CEO and corporate reputation research and the creator of www.ceogo.com, the acclaimed Web site devoted exclusively to CEO news and information. Prior to joining Burson-Marsteller, Dr. Gaines-Ross was Fortune magazine's director of communications and marketing.

    Customer Reviews

    CEO Capital: A Guide to Building and Leveraging CEO Reputationby Anonymous

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    February 19, 2003: Immense credit must be given to Dr. Gaines-Ross who bravely and successfully takes on, notwithstanding the post Enron anti-CEO environment, the hypersensitive issue of CEO reputation. Yes, agrees Gaines-Ross, being a high profile, ego obsessed CEO is asking for trouble and is to be avoided like the plague. She refuses, however, to engage in the now fashionable tendency toward unrestrained CEO bashing, preferring instead a reasoned, astute and carefully researched analysis of the CEO's role. While adding her voice to those who deride media hyped personalities, what she refers to as big "C" Celebrity CEOs, she cautions that old fashioned leadership is still desirable. When engaged in by talented CEOs, it may, indeed should, lead to the creation of an executive persona. Such a persona need not require media exposure and is entirely compatible with sound corporate practice. Such persona bearing CEOs are small "c" celebrated CEOs, who "by dint of strong leadership, discriminating vision, force of character and other admirable traits become celebrated by their employees, their industry, their peers, and occasionally (though not necessarily) even the media for jobs well done." Gaines-Ross? book amounts to a much needed, intellectually honest warning not to let the anti-CEO backlash go too far. Refusing to jump blindly onto the anti-CEO bandwagon as have so many business pundits, she stresses that executive leadership is still necessary and if effectively and ethically rendered is something which should not be hidden under the rug but promoted openly. In pursuing the cause of sound, old fashioned corporate leadership, she lays out a roadmap, based on original research, on how CEOs may repair their reputations, stressing among other things the need to communicate internally, build a management team, develop a thematic stamp and a vision. She deserves immense praise not only for her honest appraisal of the role of CEOs in today?s business environment but also for presenting an immensely practical and useful format on how to lead ethically, energetically and effectively. A major, original addition to the literature on leadership and reputation ... no doubt about it.

    CEO Capital: A Guide to Building and Leveraging CEO Reputationby Anonymous

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    January 22, 2003: This 2003 book would have been perfect in the pre-Enron era of Ceocentric compnies. Well researched, ably told, all it misses is today's essential message: Build the company, do your job, and your canonization will be a by-product of your success, not the other way around.


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