Business Multimedia Explained: A Manager's Guide to Key Terms and Concepts by Peter G. W. Keen
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Product Details
- Pub. Date: May 1997
- Publisher: Harvard Business School Press
- Format: Hardcover, 400pp
- ISBN-13: 9780875847184
- ISBN: 0875847188
Synopsis
VHS-quality video,CD-quality music,images in 3-D-delivered directly to the desktop personal computer. What does it all mean for business? Peter Keen's Business Multimedia Explained is an indispensable book that,like his previous bestselling guides,will help nontechnical managers make sense of what may otherwise seem like a foreign world. From discussing the role of dominant design TCP/IP,MPEG,virtual reality,and NetWare,this guide identifies the key terms and concepts in multimedia. It provides managers with a language for understanding new media and the Internet,and focuses on explaining the business implications of multimedia technologies and applications for those who must make investment decisions. Business Multimedia Explained is every manager's critical introduction to a new and promising world.
Booknews
Explains some 180 key terms, concepts, products, and corporate players in multimedia, for nontechnical managers, with alphabetical entries varying in length from one paragraph to several pages. An introduction looks at business uses of multimedia. Annotation c. by Book News, Inc., Portland, Or.
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