Synopsis

Whether the task is to redesign a company’s identity or the promotional launch of a new product or service, business graphics are the bread and butter of the design industry. This new volume presents a vast array of work within the corporate sector—solutions that have helped business clients succeed. This book not only provides hundreds of innovative examples of great design for business, but also examines the critical thinking behind the featured work and addresses the challenges those designers overcame.

Biography

Liska + Associates is a leading brand and communication design firm with offices in Chicago and New York City. Some of its clients include the Chicago Board Options Exchange (CBOE), Douglas Elliman, Fordham University, Four Seasons Hotel Chicago, Georgia-Pacific, Hotel 71, Hubbard Street Dance Chicago, Lancôme, Motorola, Northwestern Memorial HealthCare, Racine Art Museum, Avon and The MONY Group.