Business Culture, Europe and Asia by Albrecht Rothacher

Synopsis

Rothacher (Director for Public Affairs, Asia-Europe Foundation, Singapore) presents 22 case histories developed by graduate students in the 2004 "Comparative Business Cultures" course of the National U. of Singapore's economics department. The studies of such companies as Toshiba, Siemens, Matsushita, Hyundai, British Airways, Ferrari, Honda, ThyssenKrupp, Nestle, Alltech, Baileys, Tsingtao Brewery, Harrods, and other European and Asian companies demonstrate, he argues, the continued persistence of strong national differences and corporate identities in terms of management style, ownership preferences, personnel policies, and marketing and branding strategies. Distributed in the US by ISBS. Annotation ©2004 Book News, Inc., Portland, OR