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$15.00

Textbook Details

  • ISBN:
    0979777747
  • ISBN-13:
    9780979777745
  • PUB. DATE:
    March 2009
  • PUBLISHER:
    Pear Press

Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina

$15.00 List Price
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Customer Reviews

And I thought it was just taking up valuable real estate in my head!by timshady

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I found this book extremely informative and easy to read; considering the complexity of the material. I am in NO way a scientist or have any understanding of neuroscience. In fact, I beat up brain surgeons in my spare time. The author breaks the information down in a way that any regular "Joe Plumber" can understand! If you are a hardcore scientist/doctor/quantum physicist, then take...

Love these booksby JeffNewman

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I read 'for baby' too and they we both incredible. I love the technical parts mixed with the simple analogies and it makes it a great read for anyone.

Excellent and relevant for anyone who cares about humanityby Anonymous

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This smart and easy to read book was a delight. It engaged me and filled in a lot of gaps and gave a ton of useful information that I will use to improve the development of my brain and those that matter most to me.


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Overview -

Brain Rules

Product Details

  • Pub. Date: March 2009
  • Publisher: Pear Press
  • Sales Rank: 16,695

Synopsis

Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know-such as the brain's need for physical activity to work at its best.

How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget-and so important to repeat new knowledge? Is it true that men and women have different brains?

In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a Brain Rule-what scientists know for sure about how our brains work-and then offers transformative ideas for our daily lives.

Medina's fascinating stories and sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he finds, to his surprise, that we have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes.

You will discover how:

Exercise improves cognition
Every brain is wired differently
We are designed never to stop learning and exploring
Memories are volatile and susceptible to corruption
Sleep is powerfully linked with the ability to learn
Vision trumps all of the other senses
Stress changes the way we learn

In the end, you'll understand how your brain really works-and how to get the most out of it.

Publishers Weekly

Multitasking is the great buzz word in business today, but as developmental molecular biologist Medina tells readers in a chapter on attention, the brain can really only focus on one thing at a time. This alone is the best argument for not talking on your cellphone while driving. Medina (The Genetic Inferno) presents readers with a basket containing an even dozen good principles on how the brain works and how we can use them to our benefit at home and work. The author says our visual sense trumps all other senses, so pump up those PowerPoint presentations with graphics. The author says that we don't sleep to give our brain a rest-studies show our neurons firing furiously away while the rest of the body is catching a few z's. While our brain indeed loses cells as we age, it compensates so that we continue to be able to learn well into our golden years. Many of these findings and minutiae will be familiar to science buffs, but the author employs an appealing style, with suggestions on how to apply his principles, which should engage all readers. DVD not seen by PW.(Mar.)

Copyright 2007 Reed Business Information

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Biography

JOHN J. MEDINA is a developmental molecular biologist. He is an affiliate professor in the department of bioengineering at the University of Washington School of Medicine. He is also the director of the Brain Center for Applied Learning Research at Seattle Pacific University.