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Original, wildly inspiring, personal, and provocative, BOOK YOURSELF SOLID is an easy-to-follow road map for starting and growing a service business based on seven core self-promotion strategies. The listener will learn how to develop a strong marketing plan and brand identity, why self-promotion is absolutely critical to their success and how to do it with passion and purpose.
Today's independent business owners must approach sales and marketing in a way that differs from traditional efforts of the past. In Book Yourself Solid, marketing consultant Michael Port presents hundreds of marketing strategies that can attract new clients and build professional relationships. By showing readers how to improve their ability to produce positive emotions in other people, he offers them better ways to communicate, sell, market and promote their products and services. By encouraging entrepreneurs to demonstrate their values and views, he helps them grow their businesses. Copyright © 2006 Soundview Executive Book Summaries
More Reviews and RecommendationsMICHAEL PORT is the creator of The Think Big Revolution, an online club for service professionals; the Book Yourself Solid line of training products; the Product Factory, the #1 information product-creation course on the Internet; and Traffic School, the ultimate Web traffic and conversion system. He owns a successful consulting firm, through which he has provided lectures, training, and coaching services to more than 20,000 business owners.
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October 04, 2009: I like this book because it is an example of what the author teaches; and it gives you the opportunity to apply the information to a free downloadable workbook. It is really helping me to narrow my vision and objective for my tax business.
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October 20, 2007: I was a bit disappointed. I hate marketing and prospecting so I thought this would give me some new ideas on how to improve my business. I didn't learn anything I didn't already know. In my opinion, Keith Ferrazzi's book, 'Never Eat Alone' was much better and had more ideas. I guess if I read this book first I might think the opposite as they are similar. This book is probably better for someone who has been in their business for some time and just wants to get busier. I don't think it applies very well to someone that is just starting out.