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$29.95

Textbook Details

  • EDITION:
    1st Edition
  • ISBN:
    1591396190
  • ISBN-13:
    9781591396192
  • PUB. DATE:
    January 2005
  • PUBLISHER:
    Harvard Business Review Press

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant / Edition 1 by W. Chan Kim, Renee Mauborgne

$29.95 List Price
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Customer Reviews

A definate must read...by Anonymous

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I extensively use Blue Ocean Strategy with my clients to help them find and dominate uncontested market space. I have seen first hand, how their research can be applied to mid-sized corporations regardless of industry. My clients commend the 'ease of use' of the Strategy Canvas in identifying how they should position their organizations to create vast blue oceans. A must read for any business leaders...

Lots of practical and understandable informationby Anonymous

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Kim and Mauborgne have created an excellent counterpoint to the traditional strategic viewpoints of thought leaders like Michael Porter. Their use of figures such as the strategy canvas and the Eliminate-Reduce-Raise-Create grid provide simple tools to help the reader understand the concepts presented. The authors support their findings with significant research from a number of industries, including...

A MUST Read!by Anonymous

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If you want to move forward - READ THIS BOOK! Don't think about it, just do it!


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Overview -

Blue Ocean Strategy

Product Details

  • Pub. Date: January 2005
  • Publisher: Harvard Business Review Press
  • Sales Rank: 19,627

Synopsis

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.


In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.


Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:


· Reconstruct market boundaries


· Focus on the big picture


· Reach beyond existing demand


· Get the strategic sequence right


· Overcome organizational hurdles


· Build execution into strategy