Analyzing Media Messages Using Quantitative Content Analysis in Research, Second Edition by Daniel Riffe, Stephen Lacy, Frederick G. Fico
BUY IT NEW
- $38.95 Online price$35.05 Member price(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
See Details
Textbook (Paperback - REV)
- 256pp
- Sales Rank: 297,060
Textbook Information
- ISBN-13: 9780805852981
- Edition Description: REV
- Edition Number: 2
- Pub. Date: June 2005
- Publisher: Taylor & Francis, Inc.
| More Formats | |
|---|---|
| Hardcover - REV | $95.00 |
Buy it Used: 7 copies from $32.73 See All Available
Customers who bought this also bought
Product Details
- Pub. Date: June 2005
- Publisher: Taylor & Francis, Inc.
- Format: Textbook Paperback, 256pp
- Sales Rank: 297,060
- Series: LEA's Communication Series
- ISBN-13: 9780805852981
- ISBN: 0805852980
- Edition Number: 2
- Edition Description: REV
Synopsis
Quantitative content analysis, in which analysts consistently categorize content according to rules and examine the relationships of those categories, is one of the best ways to find patterns and detect trends in a variety of media. When properly designed and executed it determines the effect of certain sorts of communication over time, such as in propaganda, or under certain circumstances such as the behavior of broadcast and cable reporters in the first hours of the events of 9/11. The authors examine content analysis as a social science tool and describe the process of designing a project, taking measurements and sampling, establishing reliability and validity, and conducting the data analysis necessary, including using computer programs to assess and evaluate content and perform calculations. Annotation ©2005 Book News, Inc., Portland, OR
More Reviews and Recommendations
loading...