Advanced Web Metrics with Google Analytics by Brian Clifton

BUY IT NEW

  • $39.99 List price
    $37.99 Online price
    $34.19 Member price
    (Save 14%)
    Limited Time Offer! Everyone receives the Member Price on books.
    See Details
    • skip to cart
  • Add To List uiAction=GetAllLists&page=List&pageType=list&ean=9780470253120&productCode=BK&maxCount=100&threshold=3

GET FREE SHIPPING ON ORDERS OF $25 OR MORE

DELIVERY & GIFT DETAILS:

Usually ships within 24 hours

Delivery Time and Shipping Rates

Eligible for gift wrap & gift message.

BUY IT USED

22 copies from $19.28

See All Available

Pick Me Up

Reserve it at BN.com & pick it up in 60 minutes at your local store.

Enter a zip code

(Paperback)

  • Pub. Date: March 2008
  • 364pp
  • Sales Rank: 154,016

    Reader Rating: (1 ratings)

    See All Detailed Ratings

    Buy it Used: 22 copies from $19.28 See All Available

    Customers who bought this also bought

     
    • Overview
    • Editorial Reviews
    • Customer Reviews
    • Features

    Product Details

    • Pub. Date: March 2008
    • Publisher: Wiley, John & Sons, Incorporated
    • Format: Paperback, 364pp
    • Sales Rank: 154,016

    Synopsis

    Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.

    More Reviews and Recommendations

    Biography

    Brian Clifton, Ph.D., leads the Google Web Analytics team for Europe, the Middle East, and Africa. He is a noted web analytics and search engine marketing expert who speaks at industry trade shows (including Search Engine Strategies, Emetrics Summit, and Search Marketing World), maintains a blog on web metrics and Google Analytics (www.advanced-web-metrics.com), and has written numerous white papers.

    Customer Reviews

    • Reader Rating:
    • Ratings: 1Reviews: 1

    The Challenge of Acting on Web Analyticsby sergevansteenkiste

    Reader Rating:
    See Detailed Ratings

    July 26, 2009: Brian Clifton, who is deeply involved with web analytics at Google, usually succeeds in his endeavor to make Google Analytics accessible to an audience who is not just made up of webmasters. Chapter 9 called "Google Analytical Hacks" is probably by far the most challenging chapter for a non-technical audience. Mr. Clifton is very straightforward on this subject. He assumes that his readers have an in-depth knowledge of JavaScript.

    Whoever reads this book will realize how much data Google Analytics can yield. Of course, data overkill can lead to analysis paralysis. For this reason, Mr. Clifton emphasizes that acting on the data is the single most important aspect of web analytics. Yet it is this that most people do not achieve. Furthermore, Bill Hunt, CEO of Global Strategies International, who Mr. Clifton quotes at the beginning of his book, observes: "Eight out of 10 implementations of web analytics solutions are incorrectly set up." Search engine and web site optimization requires time and resources dedicated to this endeavor.

    In conclusion, Mr. Clifton shows with success how web analytics can be used to improve the key performance indicators for one's online success without minimizing the amount of work required to get it done.