Preface for Instructors     v
Introduction for Students     xvi
How We Believe     3
Introduction     4
Rule Maker/Rule Breaker: Holiday Shopping vs. Buy Nothing Christmas     8
Statistical Citizens   Sarah E. Igo     10
Two Cheers for Materialism   James Twitchell     28
All Consuming Patriotism   Ian Frazier     39
Then and Now: Feeling (In)Secure     44
Do the Right Thing: Cognitive Science's Search for a Common Morality   Rebecca Saxe     46
I Do. Not.: Why I Won't Marry   Catherine Newman     60
People Like Us   David Brooks     67
The Great White Way   Debra J. Dickerson     73
Scenes and Un-Scenes: Political Protest     77
Putting it into Practices: Scripting Belief     83
How We Watch     85
Introduction     86
Rule Maker/Rule Breaker: Mary Ellis-Bunim vs. Omarosa Manigault-Stallworth     90
Unspeakable Conversations   Harriet McBryde Johnson     92
Watching Torture in Prime Time   Anne-Marie Cusac     109
Patriarchy Gets Funky: The Triumph of Identity Marketing   Naomi Klein     114
Frames of Reference   Michael Eric Dyson     123
Cuteness   Daniel Harris     134
Women and the Rise of Raunch Culture   Ariel Levy     144
Then and Now: Wearing Your Identity on Your Sleeve     148
Watch Me! Webcams and the Public Exposure of Private Lives   Brooke A. Knight     150
Scenes and Un-Scenes: Picturing Disaster     158
Putting it into Practice: Keep an Eye Out     165
How We Eat     167
Introduction     168
Rule Maker/Rule Breaker: Whole Foods vs. Michael Pollan     172
Big Organic   Michael Pollan     174
The Wages of Sin   Francine Prose     197
In Gorging, Truth   Jason Fagone     204
Add Cake, Subtract Self-Esteem   Caroline Knapp     217
Then and Now: How to Make Meatloaf     232
Mate de Coca: Never Say No   Taras Grescoe     235
America's Wandering Families   Loretta Schwartz-Nobel     249
Scenes and Un-Scenes: Giving Thanks     263
Putting it into Practice: Consumer Profiling     269
How We Work     271
Introduction     272
Rule Maker/Rule Breaker: Wal-Mart vs. Jim Hightower     276
Finding a Coach in the Land of Oz   Barbara Ehrenreich     278
Let's Party Like It's 1999   Christopher Byron     290
The Consequences - Undoing Sanity   Louis Uchitelle     299
Then and Now: Dressing for Success     310
Fifteen Years on the Bottom Rung   Anthony DePalma     312
How to Choose a Career That Will Not Get You Rich No Matter What Anyone Tells You   Robert Sullivan     326
This Mess   Judith Warner     333
Scenes and Un-Scenes: A Woman's Work     343
Putting it into Practice: Working Hard or Hardly Working?     349
How We Fight     351
Introduction     352
Rule Maker/Rule Breaker: Video Game Developers vs. Mothers Against Videogame Addiction and Violence     356
AWOL in America: When Desertion Is the Only Option   Kathy Dobie     358
War Is a Force That Gives Us Meaning   Chris Hedges     368
Love and War in Cyberspace   Katy Vine     380
Then and Now: From Gangster to Gangsta     398
Being Strong   Gerard Jones     400
Return of the Madhouse   Sasha Abramsky      419
Make Metaphor No More? Sportspeople Rethink Their Words of War   Bob Moser     428
Scenes and Un-Scenes: We Are the Champions     434
Putting it into Practice: Community Conflicts     441
How We Learn     443
Introduction     444
Rule Maker/Rule Breaker: The U.S. Department of Education vs. Jonathan Kozol     448
The Baby Genius Edutainment Complex: The New Smart Baby Products   Alissa Quart     450
From Degrading to De-grading   Alfie Kohn     472
Reasonable Disagreements   Michael Berube     484
Then and Now: Monkeying Around with Science     504
Against School   John Taylor Gatto     506
Learning in the Shadow of Race and Class   Bell Hooks     515
The Case of the Purloined Paper   Brigid Schulte     524
Preparing Minds for Markets   Jonathan Kozol     530
Hopelessly Hooked on Help   Steve Salerno     543
Scenes and Un-Scenes: Looking at Learning     557
Putting it into Practice: Educational Scripts     563
How We Talk     565
Introduction     566
Rule Maker/Rule Breaker: The U.S. Military vs. The Servicemenbers Legal Defense Network     570
Fighting for Our Lives   Deborah Tannen     572
The Ways We Don't Converse Now   Stephen Miller     594
Trashing the L-Word   Geoffrey Nunberg     607
Stop Them before They Joke Again   Peter Hyman     616
Then and Now: Talking Dirty     620
You Are Not Alone: College Newspapers Discover the Sex Column   Sheelah Kolhatkar     622
Big World: How Clear Channel Programs America   Jeff Sharlet     628
The Perfect Voice   Carl Elliott     644
Scenes and Un-Scenes: My Fellow Americans     654
Putting it into Practice: Speaking Out/Talking Back     659
Index of Authors and Titles     664