2011: Trendspotting for the Next Decade by Richard Laermer
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(Hardcover)
- Pub. Date: April 2008
- 256pp
- Sales Rank: 750,737
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Product Details
- Pub. Date: April 2008
- Publisher: McGraw-Hill Companies, The
- Format: Hardcover, 256pp
- Sales Rank: 750,737
- ISBN-13: 9780071497275
- ISBN: 0071497277
- Edition Number: 1
Synopsis
TOMORROW'S FORECAST: EXTREMELY SUCCESSFUL
A virtual crystal ball of the business world, media and marketing guru Richard Laermer has captivated advertisers, marketers, entrepreneurs, and publicity devotées with his uncanny ability to spot the Next Big Object. Now he's gone further than ever to peek into the future and give us the 411 on the year 2011 and beyond. Laermer taps into his fine-tuned sense as a media junkie and finds the trends that matter to business, media, entertainment, society, consumer culture, sex, spare time, and more. Oh, and he spares nothing or no one to make a humorous point.
Laermer will not only identify the trends that are happening, but show you how to create and influence what is coming. This is trendspotting at its best: a high-speed guided tour of the most lucrative opportunities available. This is the future of success . . . in 2011.
WHO IS RICHARD LAERMER. . . and how does he know so much about the future?
He's Public Radio's notorious “Guerilla Consumer” on Marketplace . . .
Host of TLC's Taking Care of Business . . .
Author of trendSpottingand coauthor of the brand new PUNK Marketing. . .
Featured on the “Today” show, CBS, ABC, Fox, CNN, CNBC, and in the New York Times, Us magazine, Chief Executive, LA Times, Washington Post, Daily News, and hundreds of other newspapers, magazines, TV networks and online venues worldwide . . .
Founder and CEO of veteran trendspotting agency RLM PR . . .
More Reviews and RecommendationsBiography
Richard Laermer is a one-man, multi-media phenomenon. Acclaimed author of six major books, including the award-winning trendSpotting (Perigee, 2002), Full Frontal PR (Bloomberg Press, 2004), and Native's Guide to New York series, Laermer is founder of RLM PR and host of TLC's Taking Care of Business TV show. Laermer cofounded the cult Bad Pitch Blog (badpitch.blogspot.com) and is best known for his Public Radio segments “Guerilla Consumer” and “The PR Professional” on Marketplace.
Customer Reviews
Forecasting for the next decade and beyondby RolfDobelli
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November 13, 2008: This entertaining book touches on multiple areas that will affect your life during the next decade. However, it is not set up to be a serious treatise on future trends, but a rambling ride through them. Just an alert to those who are sensitive to strong language, the expletives are not deleted here. Nonetheless, Richard Laermer writes with charm and bouncy style in this fun, somewhat informative read. getAbstract recommends it as more of a witty, light-hearted guide to the future than as a substantive business road map. While you will need to take this advice with a grain of salt, you will find some tasty morsels along the way.
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