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During the Second World War, American architecture was in a state of crisis. The rationing of building materials and restrictions on nonmilitary construction continued the privations that the profession had endured during the Great Depression. At the same time, the dramatic events of the 1930s and 1940s led many architects to believe that their profession-and society itself-would undergo a profound shift once the war ended, with private commissions giving way to centrally planned projects. The magazine Architectural Forum coined the term "194X" to encapsulate this wartime vision of postwar architecture and urbanism.
Andrew M. Shanken is assistant professor of architectural history at the University of California, Berkeley. His work has appeared in numerous publications, including Art Bulletin, Design Issues, Landscape, Places and Planning Perspectives.
Preface vii
Acknowledgments ix
Introduction: Planning the Postwar Architect 1
1 The Culture of Planning: The Rhetoric and Imagery of Home Front Anticipation 15
2 Old Cities, New Frontiers: Mature Economy Theory and the Language of Renewal 59
3 Advertising Nothing, Anticipating Nowhere: Architects and Consumer Culture 96
4 The End of Planning: The Buiiding Boom and the Invention of Normalcy 159
Afterword 196
Appendix: Wartime Advertising Campaigns 199
Notes 209
Bibliography 233
Index 245
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