Synopsis

With hundreds of proven tips, tools, and techniques, this freshly updated edition explains how to make the most of the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing for online success. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluable for developing online strategies. A companion website provides up-to-the-minute internet marketing news and expanded information. From optimizing websites for search engines and incorporating dynamic public relations strategies to offline promotion and ensuring customer satisfaction, this handbook is unbeatable for helpful online promotional resources.

Cruiseprofessionals.com

Fantastic online marketing resource! Easy to read, easy to understand, valuable online techniques.

Biography

Susan Sweeney, CA, CSP, HoF, is an internet marketing consultant and certified speaking professional. She is the author of 3G Marketing on the Internet and The e-Business Formula for Success. She is the developer of the Internet Marketing Boot Camp and has created several webinars, seminars on CD, internet marketing training programs, and e-books. She lives in Bedford, Nova Scotia.