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Are you getting the most for your money? 1,001 Things They Won't Tell You offers the experts' knowledge on 100 industries and institutions that readers interact with daily, sometimes profoundly: financial planners, cable providers, car dealers, insurance agencies, caterers, contractors, real estate brokers, funeral directors, dentists, personal trainers, college prep counselors, casinos, florists, cruise lines, and more. Based on the popular and addictive "Ten Things They Won't Tell You" column in SmartMoney, The Wall Street Journal magazine, 1,001 Things They Won't Tell You will make every reader a wiser, savvier consumer.
The conceit is "what they won't tell you"-in each case, the top ten things industry insiders know that you need to know before making a decision. It covers veterinarians: #2. Vaccinating your pet may do more harm than good. Automobile leasing companies: #7. You call it an odometer; we call it a cash register. Tax preparers: #4. What are my qualifications? Well, I'm real good at Sudoku. Nursing homes: #1. We're careless about the drugs we give out. Cruise lines: #2. Our engines break down all the time. Gourmet grocers: #3. This bottled water is actually tap water. Lawyers: #4. You could win your lawsuit and still wind up with nothing. Plastic surgeons: #1. I trained a whole weekend to learn this procedure. The book outlines what you don't know, then arms you with insights, tips, and techniques to make sure you get the best in every area of your life.
Health, education, insurance, finance, automobiles, goods and services, food and drink, free time-it's everything you literally need to know to save not only money, butalso potential headache.
Jonathan Dahl is the editor-in-chief of SmartMoney, The Wall Street Journal magazine; previously he was the editor of The Wall Street Journal's "Weekend Journal." He lives in Brooklyn, New York. SmartMoney, with a monthly readership of more than 3 million, is a joint publication of Dow Jones & Company, Inc. and Hearst Corp.
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May 25, 2009: You got 2 of the 3 right, but you missed the most important nutrition credential. (#1) The most prestigious and hard to get nutrition credential is the "Certified Nutrition Specialist" offered by the American College of Nutrition, a 50-year old organization of physicians and PhD and MS nutritionists. It is the basis for licensure in 13-14 states. The minimum requirement is an MS from a regionally accredited university, plus internship, exam, and continuing education requirements. (#2) The minimum requirement for a CCN is an accredited bachelors, specific science courses, and their proprietary graduate program (which is not accredited), plus internship, exam, and continuing education. This is the basis for licensure in 2-3 states. (#3) The minimum requirement for an RD is a bachelors from an accredited university, plus internship and exam. This is the basis for licensure in 43 states. When it comes time for a second edition, add the best one!
Laura Power, MS, PhD, LDN -- licensed nutritional biochemist.